What are Common Mistakes to Avoid in Holiday Email Marketing?
One common mistake is sending too many emails, which can overwhelm recipients and lead to higher unsubscribe rates. Another pitfall is failing to personalize your emails, making them feel generic and less engaging. Additionally, neglecting to test your emails on different devices and email clients can result in poor display and user experience. Lastly, not having a clear call-to-action can leave recipients unsure of the next steps, reducing the effectiveness of your campaign.