Optimizing emails for mobile involves several key steps:
Responsive Design: Use responsive design techniques to ensure your emails adapt to different screen sizes. This means using flexible layouts, images, and text that reflow based on the device’s dimensions. Simple Layouts: Keep your email layout simple and uncluttered. Single-column designs are generally more mobile-friendly than multi-column layouts. Readable Fonts: Use larger fonts to ensure readability on smaller screens. A minimum font size of 14px is recommended for body text. Touch-Friendly Elements: Ensure that buttons and links are large enough to be easily tapped. Avoid placing clickable elements too close together.