System downtime can have several impacts on your email marketing efforts:
Delayed Campaigns: Scheduled email campaigns may not be sent out at the intended time, which can disrupt marketing strategies and reduce the effectiveness of time-sensitive offers. Loss of Revenue: If your campaigns are tied to sales events or promotions, downtime could mean missed opportunities and potential revenue loss. Customer Trust: Frequent or prolonged downtimes can erode customer trust. Subscribers may become frustrated if they do not receive expected communications. Analytics Interruptions: Downtime can result in gaps in your data analytics, making it difficult to assess the performance of your campaigns accurately.