How Can You Protect Your Email Marketing from These Penalties?
To safeguard your email marketing against the repercussions of search engine penalties, consider the following strategies:
Maintain a clean list: Regularly update your email list to remove inactive subscribers and invalid addresses. This reduces bounce rates and helps maintain a good sender reputation. Send quality content: Ensure your emails provide value to recipients. Engaging, informative, and relevant content encourages higher open and click-through rates. Monitor domain health: Regularly check your domainâs reputation using tools like Google Search Console and address any issues promptly. Align SEO and email strategies: Keep your SEO practices ethical and align them with your email marketing strategies to avoid penalties that could affect both areas.