How Do Search Engine Penalties Impact Email Marketing?
While email marketing focuses on reaching audiences directly through their inboxes, the reputation of your domain used for sending these emails can be influenced by your website's performance in search engines. When a site incurs a penalty, it can negatively impact the domainâs authority, which might extend to your email deliverability. For instance, if your site is penalized for spammy practices or poor-quality content, it could affect your email sender reputation. Email service providers (ESPs) consider the domain reputation when determining whether an email should land in the inbox or the spam folder. A tarnished reputation can lead to lower open rates and reduced engagement.