Reducing customer effort involves several strategies:
- Simplify Content: Use clear and concise language. Break up text with headings and bullet points. - Optimize Design: Ensure your emails are visually appealing and easy to read. Use responsive design for mobile users. - Streamline Actions: Minimize the number of clicks required to complete an action. Use direct and compelling call-to-actions (CTAs). - Test and Improve: Regularly test your emails for broken links and ensure all elements load quickly.