Several factors can contribute to higher customer effort in email marketing:
- Complex Content: Emails filled with jargon or long-winded explanations. - Poor Design: Hard-to-read fonts, cluttered layouts, or non-responsive design. - Multiple Steps: Requiring several steps to complete a desired action, like making a purchase. - Technical Issues: Broken links or slow-loading pages. - Irrelevant Content: Sending emails that do not match customer interests or needs.