website visitors

How Can You Segment Website Visitors for Email Marketing?

Segmentation involves dividing your email list based on different criteria to deliver more targeted content. Common segmentation strategies include:
- Behavioral Segmentation: Based on actions visitors have taken on your site.
- Demographic Segmentation: Based on age, gender, location, etc.
- Purchase History: Segmenting based on past buying behavior.
- Engagement Level: Segmenting based on how engaged a visitor is with your content.

Frequently asked queries:

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