Setting realistic goals is crucial for avoiding mismatched expectations. Here are some tips:
Benchmarking: Use industry benchmarks to set achievable goals. For example, the average open rate for a specific industry can guide your expectations. Historical Data: Analyze past campaign performance to set realistic targets. If your last campaign had a 20% open rate, aiming for a 25% open rate in the next campaign might be more realistic. Segmenting Your Audience: Different segments of your audience may respond differently. Tailoring your goals for each segment can lead to more accurate expectations.