There are several reasons why mismatched expectations in email marketing occur:
Unrealistic Goals: Setting goals that are too ambitious, such as expecting a 50% open rate, can lead to disappointment. Audience Misunderstanding: Not knowing your audience well can result in campaigns that don't resonate with them. Poor Strategy: Ineffective strategies, like sending emails at the wrong time, can result in poor performance. Ignoring Metrics: Not paying attention to key metrics like click-through rates (CTR) and open rates can lead to a misjudgment of campaign success. Content Issues: Low-quality or irrelevant content can lead to lower engagement and higher unsubscribe rates.