Once you've gathered your metrics, it's time to use them to improve your campaigns. Here are some steps you can take:
Segment your audience: Use the data to create targeted segments based on user behavior and preferences, which can lead to higher engagement rates. Optimize your subject lines: If you notice low open rates, experiment with different subject lines to see what resonates better with your audience. Refine your content: Analyze your click-through rates to understand which types of content perform best and adjust your strategy accordingly. Test and iterate: Conduct A/B testing on various elements of your emails, such as CTAs, images, and copy, to identify what drives the best results.