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How Can You Improve Based on Your Metrics?

Once you've gathered your metrics, it's time to use them to improve your campaigns. Here are some steps you can take:
Segment your audience: Use the data to create targeted segments based on user behavior and preferences, which can lead to higher engagement rates.
Optimize your subject lines: If you notice low open rates, experiment with different subject lines to see what resonates better with your audience.
Refine your content: Analyze your click-through rates to understand which types of content perform best and adjust your strategy accordingly.
Test and iterate: Conduct A/B testing on various elements of your emails, such as CTAs, images, and copy, to identify what drives the best results.

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