Tracking drop offs involves monitoring several key metrics:
Open Rate: The percentage of recipients who open your email. A declining open rate can indicate growing disengagement. Click-Through Rate: The percentage of recipients who click on a link within your email. Low CTRs can signal that your content is not compelling. Unsubscribe Rate: The percentage of recipients who opt out of your email list. A high unsubscribe rate is a clear indicator of drop offs. Bounce Rate: The percentage of emails that could not be delivered. High bounce rates can affect your email deliverability and lead to drop offs.