Drop offs can occur due to a variety of reasons. Here are some common causes:
Relevance: If the content is not relevant to the recipient, they are more likely to unsubscribe or ignore future emails. Frequency: Sending too many emails can overwhelm recipients, leading to higher unsubscribe rates. Email Design: Poorly designed emails that are not mobile-friendly or visually unappealing can result in disengagement. Spam Filters: Emails that land in the spam folder are unlikely to be seen or engaged with. Timing: Sending emails at inconvenient times can lead to lower open rates and higher drop offs.