Tracking errors involves monitoring various aspects of your campaign to ensure everything runs smoothly. Here are some key methods to track errors:
1. A/B Testing: By running A/B tests, you can identify which versions of your emails perform best and catch errors in subject lines, content, and design. 2. Email Analytics: Use email analytics tools to monitor open rates, click-through rates, and bounce rates. Unusual metrics can indicate errors. 3. Inbox Preview Tools: These tools help you see how your emails will display across different email clients and devices, allowing you to catch rendering issues. 4. Feedback Loops: Set up feedback loops with major ISPs to receive reports on spam complaints, which can highlight deliverability issues. 5. Manual Reviews: Regularly review your emails manually before sending them out. This can help catch spelling, grammar, and link errors.