What Are the Consequences of Email Marketing Errors?
Errors in email marketing can have several negative consequences, including:
- Decreased Engagement: Broken links or poorly formatted emails can frustrate recipients, leading to lower engagement rates. - Damage to Reputation: Frequent errors can erode trust and damage your brandâs reputation. - Reduced Deliverability: High bounce rates and spam complaints can lower your sender reputation, reducing your overall deliverability. - Wasted Resources: Time and money spent on creating and sending flawed emails are essentially wasted.