How Can You Track Email Performance with SEO Analytics?
There are several ways to track email performance using SEO Analytics:
UTM Parameters: Adding UTM parameters to your email links helps you track the source, medium, and campaign name in your analytics tool. Google Analytics: By integrating your email platform with Google Analytics, you can gain insights into user behavior after they click through from your emails. Email Service Providers (ESPs): Many ESPs offer built-in analytics that provide detailed reports on email performance metrics such as open rates, CTR, and more.