Tracking past behavior involves using various tools and metrics. Most email marketing platforms offer built-in analytics that track key performance indicators (KPIs) such as:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on a link within your email. Conversion Rates: The percentage of recipients who take a desired action after clicking through your email. Unsubscribe Rates: The percentage of recipients who opt out of your email list.