How to Use Past Behavior to Segment Your Audience?
Segmentation involves dividing your email list into smaller, more targeted groups based on specific criteria. Using past behavior, you can segment your audience by:
Engagement Level: Categorize subscribers as highly engaged, moderately engaged, or inactive. Purchase History: Segment based on past purchases or browsing behavior. Preferences: Group subscribers by their content preferences or frequency of engagement. Geolocation: Segment based on the geographic location of your subscribers.