How Can You Track the Effectiveness of Your Email Campaigns?
Tracking the effectiveness of your email campaigns is essential for optimizing future efforts. Use the following metrics:
Open Rate: Measure the percentage of recipients who opened your email. Click-Through Rate (CTR): Track the percentage of recipients who clicked on the links within your email. Conversion Rate: Calculate the percentage of recipients who completed the application process after clicking through. Bounce Rate: Monitor the percentage of emails that were not delivered successfully. Unsubscribe Rate: Keep an eye on the number of recipients who opted out of your email list after receiving the email.