How Can You Use Mobile App Data to Segment Your Audience?
Audience segmentation is crucial for effective email marketing. Here are some ways to segment your audience using mobile app data: - Demographic Segmentation: Group users based on age, gender, or location. - Behavioral Segmentation: Segment users based on their in-app activities, such as frequent buyers or dormant users. - Lifecycle Stage: Identify users who are new, active, or at-risk of churning to tailor your messaging accordingly. - Purchase History: Create segments based on past purchases to promote related or complementary products.