Geolocation is crucial in Email Campaigns for several reasons:
Relevance: Tailoring content based on location makes emails more relevant to the recipient, increasing the likelihood of engagement. Timing: Sending emails at the right time for the recipient's timezone improves open rates and click-through rates. Localization: Using local language, cultural references, and local events can create a more personalized experience. Targeting: Offers and promotions can be customized based on local preferences, weather, and events.