To overcome these challenges, Company X took the following actions:
Improved Deliverability: They worked with their email service provider to improve deliverability by authenticating their domain, cleaning their email list, and avoiding spammy content. Optimized Subject Lines: They experimented with different subject lines and used A/B testing to find the most effective ones. Enhanced Personalization: They further refined their segmentation and personalization techniques to ensure the content was highly relevant to each recipient.