Readability is a critical aspect of email marketing. The right color combinations can make your content easy to read, while the wrong ones can strain the eyes and deter readers. Here are some guidelines:
- Contrast: Ensure there is sufficient contrast between the background and text. Dark text on a light background is usually easier to read. - Font Color: Stick to simple, high-contrast font colors like black, dark blue, or dark green for the main text. - Highlighting: Use brighter colors to highlight important information, but avoid using too many different colors as it can be distracting.