The impact of cyber attacks on email marketing can be severe, including:
Data Breaches: Unauthorized access to email lists and sensitive customer information can lead to identity theft and financial loss. Reputation Damage: Falling victim to a cyber attack can erode customer trust and harm the brandâs reputation. Financial Loss: Costs associated with dealing with the aftermath of an attack, such as legal fees, fines, and loss of business. Operational Disruption: Attacks can disrupt marketing campaigns and business operations, leading to lost opportunities and revenue.