Data breaches can have profound consequences on email marketing efforts. These include:
Loss of Trust: Subscribers may lose trust in your brand if their personal information is compromised. Legal Repercussions: There could be legal consequences, including fines and sanctions, particularly under regulations like GDPR and CAN-SPAM Act. Reputation Damage: A data breach can tarnish your brand’s reputation, leading to a loss of business and customer loyalty. Financial Costs: Addressing a breach often involves substantial financial costs, including notification expenses and potential compensation.