When you have insufficient resources, several aspects of your campaign can be negatively affected:
Quality of Content: Without skilled copywriters or designers, the quality of your email content may suffer. Poorly written or unattractive emails can lead to low engagement rates. Segmentation and Personalization: Effective segmentation and personalization require sophisticated tools and a well-maintained database. Lack of these resources can lead to generic emails that do not resonate with recipients. Analytics and Optimization: Analyzing campaign performance and optimizing strategies require advanced software and analytics expertise. Without these, you may struggle to understand what works and what doesn't.