How Do Inconsistent Time Frames Affect Email Performance?
Inconsistent sending schedules can have several negative effects on your email metrics:
Open Rates: Subscribers may miss your emails if they arrive at unpredictable times, leading to lower open rates. Click-Through Rates: If emails are not opened promptly, the click-through rate may also decline. Unsubscribes: Erratic email schedules can frustrate subscribers, increasing the likelihood of unsubscribes. Brand Trust: Consistency fosters trust. Inconsistent emailing can make your brand appear unreliable.