accounting

What Metrics Should Be Monitored for Financial Analysis?

Several key metrics should be monitored for effective financial analysis in email marketing:
Cost per Lead (CPL): The total cost divided by the number of leads generated.
Conversion Rate: The percentage of recipients who take the desired action.
Customer Acquisition Cost (CAC): The total cost to acquire a new customer.
Lifetime Value (LTV): The projected revenue from a customer over their lifetime.
Return on Investment (ROI): The net profit divided by the total cost of the campaign.

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