inconsistent time frames

Why Do Inconsistent Time Frames Occur?

Several factors can contribute to inconsistent time frames in email marketing campaigns:
Lack of Planning: Without a well-structured email marketing calendar, it’s easy to fall into a pattern of ad-hoc emailing.
Resource Constraints: Limited manpower or technological resources can lead to delayed or irregular email sends.
Testing and Optimization: Frequent A/B testing and other optimization efforts sometimes cause variation in email send times.

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