How Do Redirects Affect Email Campaign Performance?
Redirects can negatively impact various key metrics in your email campaign:
Click-Through Rate (CTR): Users may abandon the process if they encounter multiple redirects, leading to lower CTR. Conversion Rate: Delays caused by redirects can deter users from completing desired actions, affecting your conversion rates. Email Deliverability: Spam filters may flag emails with multiple redirects, reducing the chances of your email reaching the inbox.