Email-based threats can have several detrimental impacts on email marketing efforts:
Data Breaches - Compromised email accounts can lead to unauthorized access to customer data. Reputation Damage - Being associated with spam or phishing can harm a brand's reputation. Legal Consequences - Non-compliance with data protection laws can result in hefty fines. Reduced Deliverability - Email servers may block or filter emails from compromised domains, reducing the reach of marketing campaigns.