What Features Should Be Included in the Free Trial?
The features you include in your free trial can significantly impact the userâs experience and their decision to become a paying customer. Consider including:
1. Email Templates: Provide access to a variety of customizable email templates. 2. Analytics Dashboard: Allow users to track performance metrics such as open rates, click-through rates, and conversions. 3. Segmentation Tools: Enable users to segment their email lists for targeted campaigns. 4. Automation: Offer basic automation features like drip campaigns and autoresponders. 5. A/B Testing: Let users test different email versions to see what works best.