Email deliverability is a critical aspect of email marketing. Here’s how email management tools can help:
List Management: They help you maintain a clean email list by removing invalid addresses and managing bounces. Spam Compliance: They ensure your emails comply with anti-spam laws, reducing the risk of being marked as spam. Sender Reputation: These tools monitor your sender reputation and provide recommendations for improvement. Authentication: Many tools support authentication protocols like DKIM, SPF, and DMARC, which improve deliverability.