The success of an Analytics Specialist is measured by the improvement in key performance indicators (KPIs) such as:
- Open Rate: The percentage of recipients who open the email. - Click-Through Rate (CTR): The percentage of recipients who click on links within the email. - Conversion Rate: The percentage of email recipients who complete a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who opt-out from future emails.