ignoring mobile users:

Why is it important to consider mobile users in email marketing?

Ignoring mobile users in email marketing can be a critical mistake. With a significant portion of users accessing their emails on mobile devices, it’s essential to ensure that email campaigns are mobile-friendly. According to recent statistics, over 60% of emails are opened on mobile devices. Thus, not optimizing your emails for mobile can lead to poor user experience, reduced engagement, and ultimately lower conversion rates.

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