How Do Tracking Errors Affect Campaign Performance?
Tracking errors can have significant impacts on the perceived performance of your email campaigns:
Inflated Metrics: Errors can result in inflated open rates, click-through rates, and conversion rates, leading to a false sense of success. Missed Opportunities: Misinterpreted data may cause you to overlook areas needing improvement or new opportunities for engagement. Budget Misallocation: Resources may be wasted on ineffective strategies due to inaccurate data.