SEM is vital in email marketing for several reasons:
Data Protection: Email campaigns often involve the use of personal and sensitive data. SEM helps in safeguarding this data against breaches and unauthorized access. Regulatory Compliance: Regulations like GDPR and CAN-SPAM mandate stringent data protection measures. SEM helps in ensuring compliance with these laws. Brand Reputation: A security breach can severely damage a brand’s reputation. Proper SEM practices help in preventing such incidents. Threat Detection: SEM tools help in detecting phishing, spamming, and other cyber threats that can compromise your email marketing efforts.