Collecting effective testimonials starts with asking the right questions. Here are some tips:
Send Surveys: Use email surveys to gather detailed feedback from your customers. Request Specifics: Ask for specific outcomes or benefits they experienced. Follow Up: If a customer provides a generic testimonial, follow up with additional questions to gather more details.
Additionally, incentivizing customers to provide testimonials, such as offering discounts or entry into a giveaway, can increase your response rate.