Where Should You Place Testimonials in Your Emails?
The placement of testimonials in your email content can significantly impact their effectiveness. Here are some strategic locations:
Near the Call to Action (CTA): Placing a testimonial close to your CTA can serve as the final push a reader needs to take action. Within the Body Text: Interspersing testimonials within the main content can maintain reader interest and credibility. In the Subject Line: A powerful testimonial snippet in the subject line can improve open rates.