How Do You Comply with Email Marketing Regulations?
Compliance with email marketing regulations is essential to avoid legal issues and maintain trust with your audience. Key regulations include:
CAN-SPAM Act: In the US, this act requires businesses to include a clear opt-out mechanism and a physical address in every email. GDPR: In the EU, GDPR requires businesses to obtain explicit consent from recipients before sending emails and to handle personal data responsibly. CASL: In Canada, CASL mandates obtaining consent and providing an easy way to unsubscribe.