To ensure accurate tracking, follow these best practices:
Use UTM Parameters: Adding UTM parameters to your email links can help you track the source of your traffic in Google Analytics. Implement A/B Testing: Conducting A/B tests allows you to compare different versions of your emails to see which performs better. Verify Email List Quality: Regularly clean your email list to remove inactive or invalid addresses. Choose a Reliable ESP: Select an Email Service Provider (ESP) with robust tracking and analytics capabilities.