How Do You Measure the Success of Targeting the Intended Audience?
To measure the success of targeting your intended audience, monitor key metrics such as: - Open Rate: Indicates how many recipients opened the email. - Click-Through Rate (CTR): Measures the number of recipients who clicked on links within the email. - Conversion Rate: Tracks the percentage of recipients who completed a desired action, such as making a purchase. - Bounce Rate: Shows the number of emails that were not delivered successfully. - Unsubscribe Rate: Indicates the number of recipients who opted out of future emails.