High bounce rates can negatively impact your sender reputation and deliverability. To manage and reduce bounce rates:
1. Clean Your Email List: Regularly update and clean your email list to remove invalid or inactive addresses. 2. Use Double Opt-In: Implement a double opt-in process to ensure that email addresses are valid and users genuinely want to receive your emails. 3. Monitor Deliverability: Use email deliverability tools to monitor and improve your email delivery rates.