testing emails

How Do You Measure the Success of an Email Test?

Success can be measured using various email marketing metrics:
1. Open Rate: Indicates how compelling your subject line was.
2. Click-Through Rate (CTR): Shows how many people clicked on links within your email.
3. Conversion Rate: Measures how many recipients completed a desired action.
4. Bounce Rate: Indicates the number of emails that could not be delivered.
5. Unsubscribe Rate: Shows how many recipients opted out of your email list after receiving the email.

Frequently asked queries:

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