There are various types of branching strategies used in email marketing, each serving different purposes:
1. Behavior-Based Branching: This involves creating branches based on user behavior, such as email opens, link clicks, or website visits. For example, if a user clicks on a link to a product page, they can be sent follow-up emails with more information about that product.
2. Demographic-Based Branching: This strategy segments users based on demographic information like age, gender, or location. For example, a retail store might send different promotions to customers in different geographic locations.
3. Purchase History-Based Branching: This involves creating branches based on past purchase behavior. For example, if a customer has bought a specific product, they might receive emails about complementary products or services.
4. Engagement Level-Based Branching: This strategy segments users based on their level of engagement with previous emails. Highly engaged users might receive more frequent emails, while less engaged users might receive re-engagement campaigns.