dma email marketing code of practice

What Are the Guidelines for Email Content?

Email content must adhere to certain guidelines to comply with the DMA Code:
Accuracy: Ensure that all information provided in the email is accurate and not misleading.
Identification: Clearly identify the sender of the email.
Relevance: Make sure the content is relevant to the recipient's interests.
Unsubscribe Mechanism: Include a clear and easy-to-use unsubscribe link in every email.

Frequently asked queries:

What is the DMA Email Marketing Code of Practice?
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What Are the Guidelines for Email Content?
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