How Do You Measure the Success of Personalized Email Campaigns?
To measure the success of your personalized email campaigns, track key metrics such as:
Open rates: The percentage of recipients who open your email. Click-through rates (CTR): The percentage of recipients who click on links within your email. Conversion rates: The percentage of recipients who complete a desired action, such as making a purchase. Engagement rates: The level of interaction recipients have with your email content. Unsubscribe rates: The percentage of recipients who opt-out from your email list.