What Are the Common Design Issues in Email Marketing?
One of the most prevalent design issues in email marketing is the lack of responsive design. With the increasing use of mobile devices to check emails, it's crucial that your email formats correctly on various screen sizes. Failure to do so can result in a poor user experience and can significantly reduce engagement rates.
Another common issue is the use of too many images or large image files. While images can make your email visually appealing, they can also slow down load times and may not display properly if the recipient's email client blocks images by default. It's essential to strike a balance and ensure that your email's message is still clear without the images.