How Do You Measure the Success of Video in Email Marketing?
Tracking the success of video in email marketing involves analyzing key metrics such as open rates, click-through rates, and conversion rates. Video platforms provide insights into viewer engagement, such as watch time and drop-off points, which can be crucial for refining future campaigns. Marketers should also monitor feedback and sentiment to gauge the audience's response and adjust their strategies accordingly. By integrating these metrics with broader email performance data, marketers can gain a holistic view of video effectiveness.