What Challenges Might Marketers Face with Video Email Integration?
One of the primary challenges is compatibility, as not all email clients support video playback directly within the email. This limitation may require marketers to use a GIF or a still image with a play button that links to the video hosted on a platform like YouTube or Vimeo. There can also be issues with file size and loading times, so it's essential to compress videos without sacrificing quality. Additionally, creating high-quality video content can require more resources and expertise compared to traditional content forms.